HTC and Goldgenie unveil 18ct gold HTC One for 18th MOBO awards
Just five of the limited edition phones, valued at £2,750, will be produced
To celebrate the 18th anniversary of the MOBO music awards, HTC has announced that it’s partnered with gold phone producer Goldgenie to create an 18-carat gold-plated HTC One. Just five of the limited edition handsets, valued at £2,750 ($ 4,416), will be produced, with one going to the winner of the MOBO award for Best Newcomer at the ceremony on Oct. 19. There’s no word on what’s going to happen to the other four, but you can bet you probably won’t find them hanging around your local carrier store.
It’s the first time Goldgenie has partnered directly with a handset manufacturer, although the company did release its own, unofficial 24-carat gold-plated HTC One past within the yr.
HTC UK launches an actual Gold HTC One® to have a good time the 18th anniversary of the MOBO Awards
HTC UK publicizes a restricted version Gold HTC One in pure 18ct gold
The MOBO Best possible Newcomer winner will stroll away with the most costly HTC cellphone ever produced
London, eight October 2013 — HTC UK, a pacesetter in cell innovation and design, as of late declares the discharge of the Gold HTC One, created the use of REAL gold. Produced to rejoice the 18th Anniversary of the MOBO Awards, this very restricted model telephone will probably be introduced to the winner of Easiest Newcomer class backed by using HTC at this 12 months’s ceremony in Glasgow on nineteenth October.
Valued at £2,750 and with handiest 5 in existence, the restricted variation Gold HTC One is essentially the most unique and pricey smartphone ever created by way of HTC. It was once crafted in partnership with Goldgenie founder Laban Roomes. To succeed in this luxurious seem, the zero hole unibody of the HTC One on the back and front is plated in 18ct gold. It’s polished to offer a cosmopolitan end and a unique MOBO 18 emblem is laser etched on the rear of the instrument. These components come collectively to create the final word popularity for the celebrated tune awards exhibit.
The Gold HTC One comprises the entire efficiency of the award-profitable HTC One, together with HTC BlinkFeed™, HTC Zoe™ and HTC BoomSound™, collectively reinventing the cellular expertise and atmosphere a brand new usual for smartphones.
Phil Blair, HTC President, Europe Heart East and Africa stated: “The most effective artists have at all times been given gold discs to have a good time their success, however lately most of the people take heed to tune on their telephone. We wished to have a good time that reality. The award profitable HTC One is the gold same old in cellular design and innovation, so it was once an evident option to make it much more unique. We’re positive the profitable MOBO artist will love their distinctive telephone and we will be able to even be giving a fortunate member of most people the prospect to get their palms on one quickly too.”
Kanya King MBE, founding father of the MOBO Awards commented: “MOBO turning 18 is a big success and a distinct time for us. The 18ct Gold HTC One telephone is a good addition to our coming of age celebrations and helps add MOBO glitz to court cases!”
That you can vote for the winner of Perfect Newcomer and the recipients of the Gold HTC One on the MOBO web page at http://www.mobo.com/voting2013/absolute best-newcomer. Within the working are:
- Elli Ingram
- Etta Bond
- Fuse ODG
- Jacob Banks
- Jahméne Douglas
- Krept and Konan
- Sam Smith
- Stylo G
Goldgenie has up to now made bespoke telephones for Denzel Washington, Will Smith and Kate Moss, however that is the primary time they have got labored instantly with an Android producer.
Seeing that its launch, the HTC One has attracted a number of editorial and business awards which know its sophisticated efficiency and new benchmark in design. Simply remaining week the HTC One gathered System of the 12 months, Cellphone of the 12 months and the Design Award on the T3 System Awards 2013. Different highlights embody the GSMA’s International Cell Award for Perfect New Cell Tool or Pill at Cellular World Congress 2013, Computex Taipei’s Gold Medal in Design and EISA award for Highest European Evolved Smartphone 2013-2014.
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