HTC this morning let free some other 15 seconds of its “Here is to Trade” merchandising marketing campaign, with the primary clear take a look at the worst-stored secret of the summer time — yes, that’s Robert Downey Jr. holding a cat. “Hold This Cat,” actually — because HTC can now mean whatever you want it to.
We will have to peer how HTC crafts its message round plenty of shifting elements — Experience, BlinkFeed, Zoes and Video Highlights — with a rebranding that, whereas lovely, with the aid of definition leaves itself open to all types of interpretation.
Extra lands on Aug. 15. For now, we’ve got received a brand new 15 seconds of RDJ and HTC after the destroy.