The DROID brand at one time stood for everything you could want in a smartphone. But with some misfires over the last couple of years, and a handful of marketing campaigns that seemed to creative confusion and negativity rather than excitement, Verizon is going to need to do something special to bring this family of devices back to glory. In a new commercial to help kick off what will likely be a massive marketing wave for the ULTRA, MAXX, and Mini, Giant Crimson is attempting to take it again to the roots – to the times of the unique DROID.
On this full one and a half of minute industrial posted to the Verizon YouTube account this afternoon, we’re taken on a historical past lesson of the DROID model. Verizon and Motorola need you to indicate you “innovation over flash,” telephones that may do extra, and to “problem the whole lot, once more.”
It’s a captivating spot for these of us who’ve adopted the DROID model from the start of its existence. It indubitably brings again recollections, but in addition strikes a chord in my memory of that authentic marketing campaign. It’s to the purpose. It’s daring. And it’s in-your-face the correct amount.