New merchandising marketing campaign specializes in tool customizability and ‘Made in the United States’
Following the unveiling of its new logo as “a Google company”, Motorola is set to kick off a new advertising campaign for its upcoming “Moto X” device starting July 3rd. According to Ad Age, the full-page ad is set to run in The New York Times, USA Today, Wall Street Journal and the Washington Post, emphasizing the customizability of the upcoming device. Billed as “The first smartphone that you can design yourself.”, the Moto X isn’t pictured or further described in the ad, leaving a lot of questions unanswered.
The advertisement also prominently displays the fact that the phone will be designed and assembled in the USA, which makes sense considering its placement right before the July 4th national holiday. We have high hopes that the customizable features of the Moto X go beyond simply selecting colors, but we have to wonder how the logistics of offering anything deeper than that would play out in a consumer setting.
We’ll certainly be looking forward to the advertising push that starts with this ad on Wednesday. You can see the full (extremely tall) advertisement after the break.
Source: Ad Age